Meet the Founders

Every brand has an origin. Ours starts with two people who believed that what you make and what you believe do not have to live in separate rooms.

We are Wes and Veronica Guity, and sundayjoy is ours. Before the marketplace, there was Grace & Lamb, a streetwear and outdoor brand Wes helped build out of a simple idea: that clothing could carry conviction without ever shouting. That season taught us how much a small brand can hold, and how hard it is to be seen when you are one maker with a big heart and a small budget.

That struggle became the reason for sundayjoy. We kept meeting artists, musicians, designers and makers whose work was beautiful and whose faith was real, and who had nowhere built for them. The large marketplaces did not understand them. The faith spaces were not built for commerce. So we decided to build the place we wished existed.

Why we do this

We believe beauty, craft and commerce can carry faith. We believe a well-made thing can preach quietly. And we believe the people making that work deserve a storefront that treats them like the artists they are.

Veronica and I run this together, which means sundayjoy is a family business in the truest sense. We have carried tables into conference halls, styled booths at sunrise, and prayed over orders we could not have predicted. One of our favorite moments was the KNOWN Conference, standing in our booth and watching people connect with brands they had never heard of an hour earlier.

Where we are going

Our vision is simple and large at the same time. We want sundayjoy to be the best place on earth for Christian artists, musicians, influencers and designers. One day, we want a room of our own, a physical home where the family can gather in person.

For now, we are grateful you are here at the beginning. Come in, look around, and meet the makers. There is room for you at this table.